About Us
At ROO, we’re a passionate team of parents who know the challenges of
keeping our kids excited about fruits and vegetables. Like many of you, it’s easy to fall for the convenience of over-processed, shelf-stable snacks marketed as “healthy.” They save time, sure, but are they really the best choice?
Here’s the game-changer we discovered: when fresh fruits and vegetables are
prepped, easy to grab, and always ready to eat, kids pick them over junk food every time. Fresh watermelon spears? Absolutely. Pineapple chunks? You bet. Carrot sticks? No hesitation! That’s why we created ROO!
As parents, we feel a deep responsibility to fuel our children with the nutritious food they need to thrive.
But let’s face it—finding the time to wash, peel, chop, and prep fresh produce every few days just isn’t realistic with our hectic schedules. And relying on the limited selection of pre-cut produce at the store, which often spoils quickly, wasn’t the solution we needed.
ROO is here to make it simple to keep your fridge stocked with fresh, ready-to-enjoy fruits and veggies—so your kids can snack
healthily anytime, without the hassle.